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    Sip Nature's Pure Essence.

    "To be the most cherished global tea brand, inspiring a daily ritual of mindfulness and harmony by authentically sharing nature's purest tea essence. We envision a future where every sip unlocks a journey of self-discovery, cultural appreciation, and sustainable living, becoming a trusted bridge between ancient Eastern wisdom and diverse modern lifestyles worldwide."

    Our Story

FIND YOUR VIBE
MORNING BOOST

MORNING BOOST

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AFTERNOON CALM

AFTERNOON CALM

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FLAVORFUL INDULGENCES

FLAVORFUL INDULGENCES

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SPECIALTY & AGED

SPECIALTY & AGED

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Our Values

Pure Essence
We believe true happiness and health originate from nature. We are committed to ensuring the purity, natural origin, and zero additives of every tea leaf from the source, adhering to the most stringent quality standards. This is about Integrity, Quality, and Sustainability.
Mindful Connection
We believe tea drinking is a meditative ritual for deeply connecting with oneself, others, and nature. We don't just provide a product; we advocate for a lifestyle of Presence, Introspection, and Peace.
Eastern Heritage
We are Guardians & Storytellers of Eastern tea culture. We authentically share millennia-old tea craftsmanship, human stories, and philosophical wisdom in a modern and accessible way, sparking global enthusiasts' curiosity and respect for Eastern culture.
Our Commitment to Sustainability & Shared Well-being
Sustainability and environmental stewardship are at the core of our operations.

We use 100% biodegradable packaging, forge long-term partnerships with certified organic tea gardens, and enforce rigorous controls over pesticide use and residue levels—all to protect both the planet and our consumers.

Beyond the environment, we’re committed to creating tangible social value.

We empower tea farmers through our business model, helping them improve their livelihoods and break cycles of economic hardship.

Additionally, we’re developing a standardized framework to support our partners in safeguarding the welfare of every worker in the supply chain—ensuring fair treatment and dignity for all who contribute to our products.

At the industry level, we’re actively driving the establishment of higher standards and the optimization of operational processes—working to embed sustainability into the very fabric of the tea industry’s agenda.

Blogs

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    Jun 1, 2023 · author

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